History of BTC

April 2009

Commercial launch of advanced traffic, weather, fuel and advertising over HD Data

June 2008

BTC expands to include the top 7 Canadian markets with RDS-TMC and Advertising and adds Cumulus and Hubbard Broadcasting to the consortium and expands to cover more than 80 United States markets with RDS-TMC and HD Data

January 2008

First commercial product of RBDS Traffic with advertising and HD Data Traffic is launched at the Consumer Electronic Show

January 2008

BTC is launched with the top 52 domestic US markets covered with RDS-TMC and HD Data

November 2007

BTC is legally formed and NAVTEQ becomes our first customer

October 2006

Founding BTC member CEO’s meet up and agree to collaborate on this effort

June 2006

Paul Brenner gains Emmis executive support for pursuing an industry wide data distribution network

April 2006

BTC and Traffic.com / NAVTEQ meet and decide that the business opportunity is mutually beneficial